Newspaper Ad Expenditures Continued Fall in ’11

Total US newspaper advertising expenditures fell 7.3% year-over-year in 2011 from $25.84 to $23.94 billion, reports the Newspaper Association of America (NAA) in a March 2012 release. Online ad revenues grew 6.8% from $3.04 billion to $3.25 billion, but were not nearly enough to offset the 9.2% decline experienced by print revenues, from $22.8 billion to $20.7 billion. In fact, a recent Pew Research Center study involving 38 newspapers found that for every dollar gained in digital revenue, $7 are lost in print revenue. (more…)