US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion, according to quarterly data released in August by the Outdoor Advertising Association of America (OAAA). This represents the ninth consecutive quarter of revenue gains for OOH advertising, although it is a small slowdown from growth rates a quarter earlier and a year earlier (each at 4.5%). (more…)
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US Out-of-Home Advertising Revenues Up 4.3% Y-O-Y In Q2
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