Email Opens Up Y-O-Y in Q2 For Multi-Channel Retailers

Multi-channel retailers enjoyed year-over-year email open rate increases in Q2, according to [download page] the Experian CheetahMail 2012 Q2 email benchmark report. The total open rate for these brands stood at 20.5%, up from 19.3% a year earlier, while the unique open rate was 14.9%, up from 14%. And while the category’s total click rate dropped to 4% (from 4.3%), it actually increased by 10.9% on a quarter-over-quarter basis. (more…)