CMOs on How Digital’s Rise Has Changed Their Responsibilities

Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth, according to a report [download page] from Deloitte and Salesforce ExactTarget Marketing Cloud. Interestingly, though, as CMOs place a premium on ROI as a success metric, few feel ill-prepared for these new revenue responsibilities. Instead, a new foe proves most troubling: finding the right data and analytics talent. (more…)