Source: Centris Marketing Science
Notes: Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively). In Q4 2013, 17% of 55+ broadband households used subscription streaming services during the prior 30 days, up from 12% doing so in the year-earlier period. Overall, 41% of 55+ broadband households use some type of OTT services, with free sources the most popular.
Related: Percentage of Millennials Subscribing to OTT Video Services