Why Professionals on LinkedIn Consume and Share Content

Professional content consumption is “dramatically rising” on LinkedIn, declares the social platform in a new study [download page]. Based on a survey of 2,701 LinkedIn members in the US who actively share and consume content, the report reveals that these “content revolutionaries” primarily share professional content on the platform in order to increase their visibility and enhance their reputations. LinkedIn counts as their top source for professional content, and they ascribe numerous benefits to their content consumption. (more…)