How Mobile’s Share of Email Opens Varies Throughout the Day

Mobile’s share of email opens continues to increase, with various sources reporting that share to be 50% or higher. A new report [download page] from Knotice pegs mobile’s share of commercial email opens at 48% during the second half of 2013, and goes into further detail by analyzing how that share varies throughout the day. As might be expected, mobile’s role tends to be greater in the pre-workday morning hours and in the evening, with tablets in particular coming out at night. (more…)