Email Open Rates Seen Best in Morning, Clicks in Late Afternoon

Emails sent in the morning result in the highest open rates, reports Informz [download page], which based its finding on an analysis of metrics collected from more than 600 million emails sent by over 700 large and mid-sized associations that used its email marketing platform in 2011. Morning emails saw an average open rate of 39.2%, ahead of those sent at midday (33.9%), in the late afternoon (32.1%), and at night (32%). However, emails sent in the morning had the lowest click rate (16.5%), behind ones sent at night (18.6%), at midday (19.7%), and in the late afternoon (21%). (more…)