Top 10 Cable TV Engagement, Week of Feb. 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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DVR Usage Represents Growing Chunk of TV Time
Although the percentage of TV time spent watching live content has fallen from 2006 to 2011, the average US adult spent 19 minutes more on a year-over-year basis watching TV content (live or...
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Frequency of Blogging Makes a Difference for Customer Acquisition
Increased frequency of blogging correlates with increased customer acquisition, according to [pdf] an e-book released in February 2012 by HubSpot. 92% of of blog users who posted multiple times a day...
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Social Networks Becoming More Influential to Local Biz Search
15% of local business searchers used social networks to find local business information in 2011, representing a 67% increase from 9% a year earlier, and up from just 4% in 2008, according to a February...
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88% of Smartphone Users Notice Ads on Device
88% of US smartphone internet users say they at least rarely notice ads through a variety of contact points on their device, according to [pdf] a survey released in February 2012 by Google. 47% have...
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Online Consumers Happy to Shop Using Various Channels
45% of online shopping consumers say they plan to combine online, brick-and-mortar, and mobile shopping this year, according to a PriceGrabber survey released in February 2012. Somewhat predictably, of...
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Kindle Fire Gets Growing Share of Booming Tablet Traffic
The share of tablet traffic on the Jumptap mobile ad network represented by the Kindle Fire reached 33% in January 2012, jumping from 20% in December 2011 and just 4% in November, according to...
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Online Availability of TV Shows Boosts Viewing
Among streamers and downloaders of TV network video, 22% say they would never have watched some shows if they were not accessible online, up 37.5% from the 16% the previous year, according to a...
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Price Becoming More Important Purchase Factor for Women
Three-quarters of women say it is important to get the lowest price on everything they buy, a 12% point increase from 2008, and a 22% point rise from 2004, according to [pdf] a report released in March...
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Mobile Social Networking Continues Growth
During the three-month average ending January 2012, 35.7% of US mobile subscribers used accessed a social networking site or blog on their mobile device, up 10.5% from the three-month average ending...
View ArticleTop 10 Portal Frontpages – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – February 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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