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Local SEOs Rank the Best- and Worst-Performing Online Channels for Local Biz
Source: BrightLocal Notes: Of the 12 channels identified, organic search wins out as having the best ROI for local businesses – although it’s worth keeping in mind that a majority of the survey’s...
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B2B Marketers Prioritize Content in Search Marketing Efforts
Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated, per results from a Regalix survey...
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US Traditional Media Advertising Outlook, 2013-2018
PwC has issued its latest annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2018 across various components, including...
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1 in 4 CIOs Rate Relationship With Marketing as “Not Strong”
Source: Harvey Nash [download page] Notes: Some 24% of technology leaders surveyed from around the world this year rate their relationship with the marketing team as “not strong,” with the survey...
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Data-Driven Decision-Making Popular, But Informed by Intuition
Recent studies (such as this one) indicate that US marketers often rely on their gut for marketing budget decisions. But this may not be a universal view: a new survey [pdf] sponsored by Applied...
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US Advertising Market Sizes by Medium, 2018 v. 2013
Source: PricewaterhouseCoopers (PwC) Notes: TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues. But internet advertising...
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Millennials Willing to Switch Brands to Get More Loyalty Program Benefits
US Millennials (aged 20-34) over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits,...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 6-8, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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E-Commerce Conversion Rates, by Device, in Q1 2014
Source: Monetate [download page] Notes: Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1, while the iPad (2.58%) and the iPhone (1.18%) led...
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Propensity to Like Brands on SocNets, by Generation
Source: GlobalWebIndex (GWI) Notes: Among internet users in North America, Baby Boomers (aged 51-64 in 2013) in Q1 2014 were almost as likely as Millennials (aged 16-30) to have liked a brand on a...
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US Mobile Ad Spending Forecast to Exceed Display in 2016
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US, according to PricewaterhouseCooper’s...
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Mobile, Video Ads Deliver Above-Average Actions per Impression in Q1
Source: Neustar Aggregate Knowledge [download page] Notes: In Q1, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which...
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The 10 Countries With the Most Millionaire Households in 2013
Source: Boston Consulting Group (BCG) Notes: With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year, according to BCG, with China (2.4...
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Only 1 in 10 Online Shoppers Say Mobile Is Preferred Method for Making Purchases
UPS and comScore have released their 3rd annual “Pulse of the Online Shopper Study,” based on a survey of 5,800 online shoppers in the US who make at least 2 online purchases in a typical 3-month...
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Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle
While almost 60% of digital advertising dollars this year have a direct response objective, per eMarketer, the researcher also expects that by 2017, digital advertising dollars will be almost equally...
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Father’s Day Spending Expected to Total $12.5B
Source: NRF Notes: The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion, down from $120 and...
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