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More Consumers Willing to Pay Extra for Products From Socially Responsible...
Source: Nielsen [download page] Notes: Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and...
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Retailers’ Top Digital Promotional Channels for Driving Sales
Source: RetailMeNot [pdf] Notes: Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital...
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Marketers Look for Mobile to Improve Customer Engagement
The most important objective for mobile marketing is to improve customer engagement, according to newly-released survey results [download page] from Ascend2 and Research Partners. Some 55% of...
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How Americans Are Watching TV
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices, per results from a Harris Interactive...
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