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Consumers Happier With Products Bought Online Than In-Store
Consumers who buy products online appear more satisfied with their purchases than in-store shoppers, a trend that surprisingly is magnified among the more mature age demographics, details Bazaarvoice...
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Positive Customer Experience Drives Loyalty, Revenues
There is a high degree of correlation between customers’ experiences and their likelihood to recommend a company and consider purchasing more products and services from that company in the future,...
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Digital Marketing Tools Not Yet Providing Key Strategic Insights
Although the vast majority of marketers agree that digital marketing can reduce customer acquisition costs when properly used, existing tools are not providing the leverage needed in a number of key...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 30-Apr. 1, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Most Prefer Socially Conscious Cos., But Many Balk at Paying Them More
The majority of consumers from different regions across the world prefer to buy from, work for, and invest in companies that give back to society, but the proportions willing to pay extra for products...
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1 in 5 Very Positive Product Reviews Come With Suggestions
Brands can gain significant insights into how to improve already successful products by analyzing online reviews, finds BazaarVoice [pdf] in a March 2012 report. Examining more than 6 million pieces of...
View ArticleTop 10 Portal Frontpages – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Google Android Takes Majority Share of Smartphone Market
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its...
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Social Media Most Common Online Agency Service Offering
83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is...
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Marketers Indicate Ad Budgets Coming Under Fire
Marketers are twice as likely to say their advertising budgets will decrease in the next 6 months than increase (34% vs. 17%), finds the Association of National Advertisers (ANA) in a survey of...
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Social Media Still Not Boosting Sales, but Time Investment Helps
Just 40% of marketers say that their social media marketing has benefited them by improving their sales, down 7% from last year, per an April 2012 report from the Social Media Examiner. Despite this,...
View ArticleTop 10 Telecom Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Social Networking Websites & Forums – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – March 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Print Still Rules for Book Readers, but E-Content on the Rise
The vast majority of adult book readers are reading print books on any given day, but the proportion reading e-books is rising rapidly, reports the [pdf] Pew Internet & American Life Project in an...
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Most Facebook Advertisers Target Age and Country, Ignore Gender
The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively, according to [download page] an April 2012 report from Social...
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Search and Display Biggest Budget Beneficiaries of Attribution
More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from...
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YouTube/Video Top Area for Increased Social Media Marketing
YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an...
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