Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions, according to [pdf] a ShopAtHome.com analysis of more than a million coupon searches on its website from mid-May to mid-June 2012. Breaking down the searches into 3 categories, the report finds that 62% were store-specific, compared to 24% that were product-specific. (more…)
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Most Online Coupon Searches Said Store-Centric
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