Mobile Activities Keep Consumers Up At Night; Ads Not Relevant

Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities, according to a July 2012 survey from Wave Collapse, which asked mobile device owners who had engaged in a number of leisure activities in the past week to identify which they stayed up late to do the previous night. While 62% who had watched a movie on TV stayed up to do so, 59% who had viewed a video, movie, or TV show on their tablet stayed up as well. (more…)