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Mobile Owners Get More Active; Prefer Devices for Facebook Access
The percentage of US mobile subscribers engaging in a variety of activities on their devices continues to increase, according to the latest comScore MobiLens data. Listening to music on mobiles grew...
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Majority of US Youth Prefer to Stand Out Rather Than Blend In
58% of US adults aged under 35 would rather stand out from than blend into the crowd, reveals new data from Ipsos. This is exactly opposite to the overall US average: despite the US ideal of rugged...
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Convenience, Features Drive Selection of Retailer Sites Over Apps
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so, according to...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 27-29, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Smartphone Owners More Likely to Complain of Various Device Issues
Smartphone owners are more likely to report encountering a range of mobile phone problems on at least a weekly basis than other cell phone owners, finds a survey [pdf] from the Pew Internet &...
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Affluents’ Daily Spending Trending Up This Year
Affluent Americans (from households with an annual income of $90,000+) report average daily spending of $126 so far in 2012, continuing an upward trend over 2011 ($121), 2010 ($118) and 2009 ($116),...
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British Small Businesses Confused About Facebook Marketing Success
Roughly one-quarter of British small business decision-makers say they use Facebook for marketing purposes, but this group displays some misperceptions about the realities of their successes using the...
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Mobile Activities Keep Consumers Up At Night; Ads Not Relevant
Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities, according to a July 2012 survey from Wave Collapse, which asked mobile device owners who had...
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Mobiles Popular in Front of TV; Less So for Watching TV
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same, per survey results released in...
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US Tablet Audience Getting Older, Quickly
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55, according to comScore TabLens data. Despite a plurality (24.2%) of...
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Big Data Said to Have Big Potential for Sales
Only half of sales executives are aware of big data, and just 16.5% of those say that their company has a big data strategy that impacts sales, per results from a Lattice Engines survey [download page]...
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Marketers Turning to Large Agencies, Seeking Digital Services
US marketers are beginning to favor agencies with a national or global reach, according to the Q2 Pearlfinders Index, which is based on interviews with more than 4,000 marketing executives across all...
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Baby Boomers Control 70% Of US Disposable Income
Baby Boomers were born in a narrow window of time (between 1946 and 1964) but they represent 44% of the US population, and their buying power is considerable: they hold 70% of US disposable income, and...
View ArticleTop 10 Print Media Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Social Networking Websites & Forums – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Real Estate Websites – July 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Media Buying Agencies Optimistic About H2 Growth
About 94% of US media buying ad agencies expect business conditions to improve or stay the same in the second half (H2) of 2012, according to August survey results from STRATA. Among the agencies...
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