57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55, according to comScore TabLens data. Despite a plurality (24.2%) of tablet owners being aged 25-34, this is down from 25.3% just 2 months earlier. In fact, in that time period, the proportion of US tablet owners aged over 45 rose from 30.2% to 36.7%. (more…)
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US Tablet Audience Getting Older, Quickly
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