Olympics Seen Boosting Brand Perception for Sponsors

Viewers of the Olympics may have had some confusion about who actually sponsored the Games, but recent survey results from YouGov indicate that many brands saw notable swings in public perception as a result of their sponsorship. Measured by “Buzz score” – which asks American adults if what they’ve heard about a brand in the past 2 weeks has been positive or negative – the study shows that 10 of the 13 US-facing brands saw a positive change in score through the first half of the Olympics. (more…)