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Olympics Seen Boosting Brand Perception for Sponsors
Viewers of the Olympics may have had some confusion about who actually sponsored the Games, but recent survey results from YouGov indicate that many brands saw notable swings in public perception as a...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 10-12, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Live TV Viewing Holds Its Ground Among Likely Voters
70% of likely voters claimed in June to have watched live TV in the previous week, per results [pdf] of a survey by SAY Media, conducted in partnership with Targeted Victory, Public Opinion Strategies,...
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Mobile Site Engagement Rising; Small Biz Steady
Small business mobile websites on the MoFuse network averaged 3 page views per visit from July 2011 to June 2012, according to [download page] a report released by MoFuse in August 2012. This compares...
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Key Mobile Users Comfortable With Ads, Shopping With Devices
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while...
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Smartphones Boast Highest Average Order Values; iOS Leads All Devices
The average order value (AOV) of smartphone traffic to online retailer websites in Q2 2012 was $97.39, slightly higher than that of tablet traffic ($96.11), and also outpacing traditional devices...
View ArticleTop 10 Network Television Programs, Week of Aug 6, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Aug 6, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 TV Engagement, Week of Jul 30-Aug 5, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul 30-Aug 5, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Physical Music Sales to Decline by 9% in the US This Year
While online and mobile music revenues are expected to show strong growth rates in both the US and globally this year, physical music sales are projected to be down by 9% in the US, and 12% globally,...
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African Americans Highly Responsive to Internet Radio Ads
African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample, according to [pdf] an August 2012 study from...
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Safari Challenging Explorer in E-Commerce Traffic Share
Mobile Safari (15.11%) and its desktop counterpart (13.65%) combined to account for 28.76% of traffic to e-commerce websites in Q2 2012, according to [download page] an August report from Monetate,...
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Benchmark CTR for US In-Stream Video Ads at 1.03%
The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012, topping the benchmark rates for mobile banners (0.87%), rich media (0.15%), and...
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Radio Still Primary Source of New Music; Popular With Teens
48% of Americans say they discover music most often through the radio, while just 10% find new music most often through friends and relatives, and 7% through YouTube, per results from a Nielsen study...
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Olympics Boost SocNet Presence for Sponsors, Athletes
Whether dubbed the “mobile Olympics” or the “social Games,” the Olympics certainly delivered for many athletes and brands on social networks, according to a recent slew of stats surrounding the Games....
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Internet Radio Ads Drive 14% of Hispanic Listeners to Purchase
Hispanic internet radio listeners show significant response rates to digital audio ads, according to [pdf] an August 2012 study from TargetSpot, conducted by Parks Associates. 14% of Hispanic listeners...
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Video Ad Size, Publisher Quality Boost Pre-Roll Completion Rates
In pre-roll video advertising, size has a measurable impact upon completion rates, per findings [pdf] from a TubeMogul report covering H1 activity on its media buying platform. 15-second ads of less...
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App Users Prefer Them Free, Interactive Ad-Supported
Both Facebook application users and smartphone app users show a strong preference for free apps that are ad supported, as opposed to paid apps that contain no advertising, details MediaBrix in August...
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Online Video Ad Views Slowed in July
Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 11 billion views, according to August 2012 comScore VideoMetrix data, though some of that drop is...
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