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Parents More Actively Seeking Coupons, Offers
Many American parents are seeking out promotions through a variety of avenues more often this year than last, according to [pdf] a poll conducted by Harris Interactive on behalf of Placecast. For...
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Most Smartphone Owners Open to Receiving Weekly Promo Emails
Smartphone owners are far more likely to be open to receiving promotional emails from their favorite brands on their devices than are standard mobile phone owners, per results from a StrongMail survey...
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Back-to-School Shoppers Heavily Influenced by Coupons, Sales
Among back-to-school shoppers who had already begun shopping by August 7, 38.5% said that more than half of their purchases had been influenced by coupons, sales, and/or promotions, per results from an...
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Demand for Mobile Impressions Through RTB Jumps During H1
Advertiser and demand-side platform demand for mobile ad impressions (both in-app and otherwise) through real-time bidding (RTB) rose from 0.4 bids per impression request in January to 1.6 in June,...
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Google Tools at Center of SEO Industry Activity
Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant, per results of an SEOmoz survey of...
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Promo Emails Fuel Purchases for 1 in 3 Smartphone Owners
32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email, according to results from a StrongMail survey conducted by Forrester Consulting,...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 17-19, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Smartphone Owners Likely Wealthier; Gender Gap to Widen
Smartphone users tend to come from higher-income households, according to [pdf] a joint survey by the Online Publishers Association (OPA) and Frank N. Magid Associates. 53% of smartphone users...
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SEOs Cozy Up to Social Media
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action among respondents to an SEOmoz survey...
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45% of Customers Influenced to Ditch Store by 2.5% Online Discount
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device, details GroupM Next in an August 2012 report. At a...
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CMOs’ Big Social Media Spending Plans Continue
CMOs continue to project big increases in social media spending in the next 5 years, according to [pdf] findings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in...
View ArticleTop 10 Network Television Programs, Week of Aug 13, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Global Marketing Budgets Continue to Slide
Global marketing budgets continue to slide this month, finds Warc [pdf] in its August 2012 Global Marketing Index (GMI). The budget component score of the index stands at 46.1, down from 47.5 in July,...
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7 in 10 Connected TV Viewers Act On, Interact With Ads
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking...
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Mobile Ads Lead 1 in 4 Smartphone Content Buyers to Purchase In-Store
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices (“content buyers”), according to [pdf] a joint survey by the Online Publishers Association (OPA) and...
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CMOs To Pull Back On Traditional Ad Spend; Still Bullish About Online
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast...
View ArticleTop 10 TV Engagement, Week of Aug 6-12, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug 6-12, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network Television Programs, Week of Aug 13, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Aug 13, 2012
Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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