45% of Customers Influenced to Ditch Store by 2.5% Online Discount

45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device, details GroupM Next in an August 2012 report. At a discount of 5%, 60% of customers would leave, while at a 20% discount, 87% of shoppers would be moved to abandon the store. (more…)