Mobile Ads Lead 1 in 4 Smartphone Content Buyers to Purchase In-Store

Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices (“content buyers”), according to [pdf] a joint survey by the Online Publishers Association (OPA) and Frank N. Magid Associates. 79% of those content buyers took some action after seeing a smartphone ad, with 24% saying they made a purchase at a store as a result. (more…)