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US Out-of-Home Advertising Revenues Up 4.3% Y-O-Y In Q2
US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion, according to quarterly data released in August by the Outdoor Advertising Association of America (OAAA)....
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Loyalty Rewards Impact Grocery Purchases For 7 in 10 Consumers
One-quarter of grocery shoppers worldwide report that retailer loyalty reward programs have had a major impact on their purchases in the prior 12 months, while an additional 44% report a small impact,...
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CMOs See Strong Revenue Growth Overseas; Prioritize Digital Presence
CMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months, according to [pdf] the...
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Consumers Frustrated by Site Registrations, Passwords
88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password, according to an August 2012 study by...
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B2B Exhibitors, Attendees Say Value of Face-to-Face Interaction Growing
B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years, according to an August 2012 study from...
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Community Sites Saw Increased Web Traffic in July
Americans gravitated towards community websites in July, according to [pdf] the latest comScore Media Metrix data. Community site categories accounted for 4 of the 10 top-gaining web categories by...
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Luxury Ad Dollars Moving From TV to Online Video
Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings [pdf] from an August 2012 study by Martini Media, in...
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CMOs See Positive – But Slowing – Marketing ROI Growth
CMOs say that marketing ROI has grown by an average of 3.2% over the past 12 months, according to [pdf] the latest CMO Survey from Duke University’s Fuqua School of Business, released in August 2012....
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84% of Americans Would Rather Talk In Person Than on the Phone
Given the choice, 84% of Americans would rather have a conversation in person than on the phone, according to [pdf] August 2012 survey results from Ipsos. Compared to the results across 25 markets, in...
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B2B and B2C Cos. Say SEO Top Digital Channel For Lead Gen
Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies, according to [download page] August 2012 survey results from...
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TV Ads Reach – and Influence – College Students
42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads, per results from a Barnes &...
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Ads Leading Reason Mobile Subscribers Consider Rival Carriers
Ads are the top reason why mobile subscribers who consider switching carriers look at new options, according to [download page] results from a CMO Council survey, sponsored by Ricoh and released in...
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Entertainment Advertisers Leverage Video in Mobile Campaigns
Entertainment advertisers on the Millennial Media mobile network are actively incorporating video into their campaigns, according to the latest Scorecard for Mobile Advertising Reach and Targeting...
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TV Prompts Searches For Some Multi-Screen Users
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops), according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. Among...
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B2C, B2B Marketers’ Lead & Sales Gen Success Differ Across SocNets
9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network, per...
View ArticleTop 10 Cable TV Engagement, Week of Aug 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network TV Engagement, Week of Aug 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Telecom Marketers See Need to Build Better Customer Relationships
Telecommunications marketers are seeing a need to forge stronger relationships with their customers, per results [download page] from a CMO Council survey sponsored by Ricoh. Asked their top 3 customer...
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Half of Online Consumers Have Bought a Grocery Product Online
49% of more than 28,000 online consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month, per results from a Nielsen study...
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Smartphones Launch 65% Of Multi-Device Shopping Journeys
Online shopping takes place across multiple screens, according to [pdf] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. The survey found 2 in 3 respondents using...
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