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Email Volume Up 10.1% Y-O-Y in Q2; Mixed Results for Most Metrics
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%, according to [download page] the Experian CheetahMail 2012 Q2 email benchmark report. The...
View ArticleTop 10 Brand Movers, July 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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SocNet Content Doesn’t Affect Most Users’ Political Views
Most social network users aren’t influenced by political content they encounter or engage with on these sites, details the [pdf] Pew Internet & American Life Project in a survey released in...
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Email Opens Up Y-O-Y in Q2 For Multi-Channel Retailers
Multi-channel retailers enjoyed year-over-year email open rate increases in Q2, according to [download page] the Experian CheetahMail 2012 Q2 email benchmark report. The total open rate for these...
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21% Of US Pay TV Subscribers Report Cutting or Shaving the Cord
21% of American pay TV subscribers say they either reduced (14%) or eliminated (7%) their pay TV subscriptions in the past year, according to [pdf] results from an online survey released in August by...
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Adoption of Blogs Rises Among Fortune 500 Cos.
28% of Fortune 500 companies (139) have public-facing corporate blogs this year, according to data from the University of Massachusetts at Dartmouth, released in August. This represents a 5% point...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 31-Sep. 2, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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48% of Americans Prefer to Live for Today Than Plan for Tomorrow
48% of Americans would rather “live for today” than “plan for tomorrow,” according to [pdf] September 2012 survey results from Ipsos. Americans skew above-average in this preference, 4% points higher...
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US Consumers Willing to Get Social for Deals
Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family, according to [pdf] a September 2012 report from Valassis and RedPlum. To save 25% or...
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Mobile Social Networking Getting More Popular in the US
During the 3-month average ending in July 2012, 37.9% of US mobile subscribers accessed a social networking site or blog on their device, up about 5% from 36% during the 3-month average ending April...
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Roughly Two-Thirds of Pinterest Users Aged 35 or Older
The Pinterest user base is remarkably similar to the overall US internet population in terms of its age demographics, according to a September 2012 study from Compete. 66% of Pinterest users are aged...
View ArticleTop 10 Broadcast Media Websites – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – August 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Privacy Concerns Cause Mobile Phone Users to Uninstall, Avoid Apps
Some 43% of all mobile phone users use applications, but 54% of those app users have decided not to install an app due to concerns about sharing or collecting of personal information, and 30% have...
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Netflix Users Say Regular TV Content Consumption Unaffected
Most regular users of Netflix (those who use it on at least one platform monthly) say that their Netflix viewing has no effect on their consumption of various program genres on regular TV, per results...
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US Newspaper Ad Revenues Fall 6.4% Y-O-Y in Q2
US newspaper advertising expenditures continue to decline, according to the latest figures from the Newspaper Association of America (NAA). In Q2, total expenditures stood at $5.61 billion, down 6.4%...
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Most Companies Say Social Media’s Impact Tough to Measure
While roughly three-quarters of companies agree that measuring the impact of social media activity is very important, more than 7 in 10 also agree that measuring the impact of social media marketing is...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug 20-26, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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