Ads Leading Reason Mobile Subscribers Consider Rival Carriers

Ads are the top reason why mobile subscribers who consider switching carriers look at new options, according to [download page] results from a CMO Council survey, sponsored by Ricoh and released in August. Among respondents who had thought about switching carriers in the previous year, 16% said their top reason was having seen a lot of ads about other companies. Despite advertising’s apparent influence, it is worth noting that just 11% of the total survey sample had considered canceling service or transferring accounts to a different carrier in the previous 12 months. (more…)