Hispanic internet radio listeners show significant response rates to digital audio ads, according to [pdf] an August 2012 study from TargetSpot, conducted by Parks Associates. 14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service. Other actions taken include: clicking on an ad (18%), becoming a fan or friend (17%), and visiting a retail location (12%). (more…)
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Internet Radio Ads Drive 14% of Hispanic Listeners to Purchase
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