Olympics Boost SocNet Presence for Sponsors, Athletes

Whether dubbed the “mobile Olympics” or the “social Games,” the Olympics certainly delivered for many athletes and brands on social networks, according to a recent slew of stats surrounding the Games. For example, during the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire. Official stats released by Facebook show Jamaican Usain Bolt getting more than 1 million likes, upping his total to more than 8.1 million. (more…)