In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1, details a [download page] September 2012 report from MediaMind. In-stream video ad serving template (VAST) impressions saw an average CTR of 2.84%, while the average CTR for player-ad interface definition (VPAID) impressions was 1.63%. By comparison, the standard banner rate stood at 0.1%, and rich media’s at 0.22%. (more…)
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In-Stream Video Ad CTR Far Higher Than Banners, Rich Media in H1
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