Top 10 Broadcast TV Engagement, Week of Aug 27-Sep 2, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug 27-Sep 2, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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ShareThis Top Syndicated Ad Focus Entity in August
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors), according to the latest comScore Media Metrix...
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In-Stream Video Ad CTR Far Higher Than Banners, Rich Media in H1
In-stream video ads garnered significantly higher click-through-rates (CTRs) than banners and rich media in H1, details a [download page] September 2012 report from MediaMind. In-stream video ad...
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Agencies Bullish on Relationship Between Social and Search
While 33% of companies say that social media marketing (SMM) is “very much part of our search activity,” a much larger 58% of agencies report the same, according to [download page] a September 2012...
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Almost Half Of Online Americans Share Original Photos, Videos On SocNets
46% of adult American internet users post original photos or videos online that they have created, and 41% repost photos or videos on sites designed for sharing images, according to [download page]...
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B2B Media and Info Industry Revenues Increased 3.3% Y-O-Y in H1
Business-to-business (B2B) media and information industry revenues reached $12.5 billion in H1 2012, representing 3.3% growth from $12.1 billion in H1 2011, details the Association of Business Media...
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Gender Differences Apparent In Mobile Shopping Habits
Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform, according to September 2012 findings from uSamp. Some 44% of women on...
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Data Dive: US Online Ad Spend per User, 2000-2011
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth...
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Continuing Growth Forecast For US Consumer Spending on Online Deals
US consumer spending on online deals (e.g. daily deals, instant deals and flash sales) will reach $3.6 billion this year, up from last year’s $1.8 billion, according to a September 2012 report by...
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Total College Student Discretionary Spending Up 40% This Year
Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year, details a study released in September by re:fuel. That growth will be fueled by a 40%...
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Younger Boomers Outspend Older Boomers, Seniors On CPG
Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG), according to [download page] September 2012 findings...
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Local Search Still Favors Restaurants; Biz Distance Impacts Mobile Ad CTR
Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network, per a September 2012 [download page] report from YP. Following were financial services and beauty...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 14-16, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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App Users Motivated to Maximize Device Experience
Among mobile device users who have downloaded applications, 49% did so because they are always looking to get more out of their mobile devices, while 46% said that apps are the most entertaining way to...
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US Spot Radio Revenues Up 1% Y-O-Y in Q2
US spot radio revenues edged up 1% year-over-year to reach $3.76 billion in Q2, per a September 2012 report [pdf] from the Radio Advertising Bureau (RAB). Off-air revenues grew more rapidly, increasing...
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B2B Marketers Focused on Content Creation, Lead Gen
B2B marketers are devoting a good deal of their work hours to content creation and management and lead generation, and the most successful lead generation marketers are especially focused on these...
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Customer Retention and Loyalty Seen a Big Battle for Retailers
Slightly more than half of retailer respondents to an RSR Research survey [download page] released in September 2012 say that customer retention has become more difficult and building customer loyalty...
View ArticleTop 10 Brand Movers, August 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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