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US Consumers Keep Personal Data Even From Trusted Cos; Privacy Concerns Up
American consumers willingly share some – but not all – personal information with companies they trust, according to [download page] September 2012 online survey findings from LoyaltyOne. 50% will...
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Retail Marketers Prioritizing Brand Building and Sales Over Loyalty
Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty, finds RSR Research [download page] in...
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Email Marketers Looking to Increase Use of Analytics, Integrate Social Channels
Email marketers are focusing on greater use of analytics in order to optimize their communications, with 37% naming this a top 5 priority for improving their email programs this year, according to...
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Half Of B2B Lead Gen Marketers Use Integrated Automation; Expect Faster Growth
Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use non-integrated marketing automation and 30% have no...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep 3-9, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep 3-9, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Video Ad Views Stable in August; Online Viewing Audience Hits New Peak
Americans viewed 9.5 billion online video ads in August, per September data from comScore VideoMetrix, representing a stabilization of sorts after a big drop from 11 billion in June to 9.6 billion in...
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Only 1 in 10 B2B Lead Gen Marketers Say They’re Highly Efficient and Effective
Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient, finds a September 2012 report [download page] compiled by Lenskold Group and sponsored by The...
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Display Media Buyers Favor Combined Contextual and Audience Targeting
94% of display media buying respondents to a Google and Forrester Consulting survey released in September 2012 currently combine contextual (i.e. targeting based on contextual category or contextual...
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Retail Website Load Times 9% Longer This Year
Since last year, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) has risen 9% from 5.94 to 6.5, finds Strangeloop Networks [download page] in a September...
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African-Americans Younger, More Urban; Find Appeal in Black Media
On average, the African-American population is 14% younger than the American population as a whole, according to [download page] a September 2012 report from Nielsen. The median age for...
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Global Marketing Budgets Still Contracting
Marketing budgets continue to be squeezed around the world, details the [pdf] September Warc Global Marketing Index (GMI). The budget component of the index stands at 48 this month, up from 46.1 last...
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SMBs to Increase Marketing Efforts on Mobile, Social Media
7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year, compared to just 4% who expect a decrease in mobile...
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4 in 5 US Smartphone Users Accessed Retail Content in July; Women More Engaged
80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application, says comScore, basing the finding on data from its...
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African-American Households Shop More Frequently, Spend Less Per Trip
African-American consumers make more shopping trips per year than other households (162.5 vs. 151.5), but spend less per trip ($38.2 vs. $45.7), according to [download page] a September 2012 report...
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CPG Still Spending Big on Online Video Ads
The CPG category was the leading online video ad spender on the YuMe network in Q2 2012, according to [pdf] data released in September 2012 by YuMe. The vertical accounted for almost 1 in 4 dollars...
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Affluents Highly Engaged With Traditional Media
Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults...
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Frequency of Posts, Unwanted Contact Discourage Brand Likes On Facebook
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%), finds...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 21-23, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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AM/FM Radio Said Medium With Largest Pre-Shopping Reach
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM, find Arbitron and MBI Touchpoints in a September 2012 report. AM/FM radio reaches 31% of American...
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