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Mobile Media Consumption Varies by Income Level
Among smartphone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6...
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Majority of Facebook Ad Budgets Spent Targeting Men; Results Said Effective
53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women, according to [download page] new research from Kenshoo Social and Resolution Media. This budgetary preference comes...
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Millennials Account for 1 in 5 Adults Living in Affluent Households
The majority of American “Affluents” (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers, per results from an Ipsos MediaCT study...
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Tablet Share of Paid Search Dollars Steady in Q3; Engagement Tops PCs
Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters, per a September report [download page] from IgnitionOne. In Q3, US mobile search grew to...
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Branded Products Still Preferred by Consumers, Regardless of Income Level
Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata, finds Nielsen [download page] in a September 2012 report, and the variance among income...
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Multichannel Retail Very Important to 4 in 10 US Internet Users
As smartphone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a...
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Smartphone Users Reward Mobile-Friendly Sites, Punish Laggards
Most smartphone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter, finds...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep 10-16, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep 10-16, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Halloween Per-Person Spending to Rise 10% This Year
The average American adult will spend $79.82 on Halloween-related items such as decorations, costumes, and candy this year, up 10% from $72.31 last year, according to data released in September by the...
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Consumers Give Mobile Sites The Nod Over Apps As M-Commerce Rises
Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%)...
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Catchy Headlines The Biggest Draw For News Article Readers
Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article, according to new research released in...
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US Mobile Commerce Sales to Double This Year
US mobile commerce (m-commerce) sales will grow 98.6% this year over 2011 to reach $20.85 billion, according to September projections by Internet Retailer. Overall, mobile commerce is expected to...
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Customer Reach, Engagement First Priority For Social Media Marketers
Marketers appear to value social media more for customer engagement than for reaching new audiences, suggests a September 2012 report [download page] by Chief Marketer, sponsored by Wildfire. Asked to...
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Magazines’ QR Codes Said Delivering Strong Response, Engagement Rates
National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason, according to new research from Nellymoser. Looking over 12 months at 7 titles that used...
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TV to Maintain Global Ad Spend Dominance as Online Cannibalizes Other Media
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms, says ZenithOptimedia in its latest...
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Social Media Users Willing to Collaborate With Brands
As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas, finds...
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Opt-In Video Ad Engagement Highest Among Older Consumers
Engagement with incentivized video ads (which allow viewers to opt-in and be rewarded for watching) is highest among consumers aged 55 and older, according to [pdf] September 2012 findings from Jun...
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BYOD OK for 1 in 2 Employees, But Privacy Concerns Keep Usage Low
Some 48% of employed US adults report that they are allowed by their employers to use a personal tablet, smartphone or laptop to perform work functions, according to the National Cyber Security...
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1 in 2 Online Millennial Men in the US Claim to Have Clicked on a SocNet Ad
Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network, but that number reaches 42% among Millennials (aged 15-31), and peaks at 47% among men of that age...
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