Consumers Give Mobile Sites The Nod Over Apps As M-Commerce Rises

Asked whether they would prefer to use a mobile website or application when shopping on a mobile device, 61% of survey respondents from the US chose a mobile website, while an even larger share (68%) of UK respondents expressed the same preference, finds Econsultancy [download page] in a September 2012 report. Still, this preference may not translate into actual measured purchase behavior across these options, as only about one-quarter of respondents report having actually made a purchase using a mobile device. (more…)