Customer Retention and Loyalty Seen a Big Battle for Retailers

Slightly more than half of retailer respondents to an RSR Research survey [download page] released in September 2012 say that customer retention has become more difficult and building customer loyalty is challenging. This was the most frequently-cited top-3 marketing business challenge among respondents, ahead of marketing budget constraints owing to an uncertain economy (47%), and fragmentation of customer segments that make it harder to reach customers (41%). (more…)