More Brands Advertising On Magazine Media Platforms

The news hasn’t been all kind for the magazine industry lately – despite a PwC forecast of US consumer magazine ad revenue growth, last month, Kantar Media reported that magazine ad revenue had fallen 3% year-over-year in H1. But, there is some good news, according to the Association of Magazine Media. Citing new Kantar Media data, the MPA says that in the US, the number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012. (more…)