Top 10 at Domestic Film Box Office, Weekend of Oct. 5-7, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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More Brands Advertising On Magazine Media Platforms
The news hasn’t been all kind for the magazine industry lately – despite a PwC forecast of US consumer magazine ad revenue growth, last month, Kantar Media reported that magazine ad revenue had fallen...
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Marketers Not Yet Leveraging Mobile’s Relationship Potential
Marketers are focusing on mobile as another messaging channel, and mostly ignoring its potential as a medium through which to build deeper customer relationships, finds the [download page] CMO Council...
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Social Media’s Purchase Influence Said to Reach Across Channels
Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions, according to [download page] an October 2012 report from Yesmail. But social’s...
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Most Businesses Claim Positive Impact From Social Customer Service
Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact, according to October 2012 findings by...
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No Purchase Timeline Most Frequent Complaint About Low-Quality Online Leads
At companies with marketing budgets under $1 million, the most consistent feedback marketers receive about low-quality leads generated through online marketing is the lack of a timeline to purchase,...
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US Paid Search Impressions, Clicks Up in Q3
US paid search advertisers saw a 21% year-over-year increase in impressions and a 20% increase in click volume in Q3, according to [download page] a new report from Marin Software. Click-through rates...
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Agencies’ Strategic Competence All-Important to Clients
Clients are taking a closer look at their agencies, and their reviews are not motivated by cost considerations, but instead by business performance issues. And to pass the test, agencies need to...
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Opt-In Emails Get Most Opens Within First Hour Of Delivery, But Timing Counts
Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that, according to GetResponse findings released in...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep 24-30, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep 24-30, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Private Label Penetration Remains Low At C-Stores
Unlike at supermarkets, drugstores, and other channels, private label brands have not made much of an imprint at convenience stores, finds Nielsen [download page] in an October 2012 report. In the...
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Holiday Consumer Spending Intentions Only Slightly Better Than Last Year
1 in 10 consumers intend to spend more this holiday season than last, according to The NPD Group’s 11th annual survey of consumers’ holiday spending intentions. That’s up only marginally from last...
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1 in 2 SMB Online Marketing Service Dollars Spent On Web Presence
The online marketing services support industry contains a vast array of players, but Borrell Associates, in an October 2012 report has generalized them down to a more accessible list, and has estimated...
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US Online Ad Revenues Set Another Peak in H1, Up 14% Y-O-Y
Online ad revenues increased 14% year-over-year in the first half (H1) of this year, according to [pdf] the latest revenue report from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers...
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Clothing, Gift Cards Top Choices This Coming Holiday Season
Just as in 2011, clothing and gift cards lead as the most popular planned gift choices this holiday season, according to newly released result from a PriceGrabber survey. Roughly 2 in 3 respondents...
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1 in 5 Online Ad Dollars Spent by Retail Industry in H1
The retail industry continues to be the biggest online ad spender in the US, according to the latest revenue report from the IAB and PwC. Retail advertisers accounted for 20% of the $17 billion in...
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