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Google PLAs Offer 25% Higher Return On Spend Than Text Search Ads
US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an...
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Most Active Tweeters Also Boast Most Followers
It seems logical, yes. But a new study from Beevolve released in October finds a strong correlation between a Twitter user’s tweet volume and follower count. According to the global study of 36 million...
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Consumer Spending Grows Y-O-Y in Sept; Monthly Drop Defies Confidence Hike
Average US consumer spending in September was higher than in previous years, an encouraging sign as the holiday season approaches, though this year’s average still remains significantly behind 2008′s...
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Chinese Companies Lack Confidence in Brand Reputation
Less than 1 in 4 Chinese executives believe that their brand’s strength and reputation is an advantage for them as they target international markets for sales or investment, according to [pdf] a new...
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1 in 5 Cos. Neglect BYOD Policies, Give Senior Execs Free Access to Critical...
Whatever their security concerns about critical data, some companies do not enforce stringent bring-your-own-data (BYOD) policies for using personal devices to access corporate data. That’s according...
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Less Than 2 in 10 Facebook Users Willing To Pay For Promoted Posts
An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends, according to Sterne Agee in October 2012 survey...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 12-14, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Young US Multi-Screeners Pay More Attention to Ads on TV Than to Those on...
Source: Millward Brown Notes: Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications. About the Data:...
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Most Popular Purchases on Mobile Phones, Tablets and PCs
Most retailers believe that mobile will soon influence a majority of consumers’ purchases, and data from Experian Marketing Services indicates that the vast majority of mobile phone and tablet owners...
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Video Marketing: Top Objectives and Most Effective Distribution Channels
2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next...
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Estimated E-Commerce Share of Total 2014 Retail Sales, US and Europe
Source: Center for Retail Research / RetailMeNot Notes: Online orders made using mobile devices last year are estimated to be as high as 13.8% share of all e-commerce orders in the US, and could grow...
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US Paid Search Benchmarks, by Device, in 2013
Source: Marin Software [download page] Notes: Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts...
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US Millennials: TV is the Most Influential Advertising Medium
There’s a strain of thought that TV no longer really matters to America’s youth, but Millennials themselves might have something to say about that. Not only are young TV viewers in some cases actually...
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Top Digital Properties’ Mobile-Only Audiences Are Growing Quickly
Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles, says comScore in a release of new data. In...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar. 3-9, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 3-9, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketing Budget Growth Tapers Off in Q1
Source: Warc Notes: Despite the Q1 dip, budget expectations continue to expand, and are highest in the Americas. About the Data: Based on surveys carried out among Warc’s global panel (1,225 members)...
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Youth Say OTT Video Challenges Live TV in Weekly Consumption
Source: The Diffusion Group (TDG) Notes: These results differ from other pieces of research showing live TV dominating online video in terms of consumption, even among youth. The sample (broadband...
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Mobile Rich Media and Video Ad CTRs Significantly Outpacing Standard Banners
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals, reports Millennial...
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Retail Transaction Data Suggests Frequent Shoppers Aren’t Necessarily Loyal Ones
A frequent customer is not always a loyal one, says Cardlytics in a new study [pdf] based on a “whole-wallet” analysis of transaction records held by consumers’ banks for nearly 70% of US households....
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