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Consumers Rank Retail Research Sources by Frequency of Use
Source: parago [download page] Notes: Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items. About the Data: Based on a survey fielded...
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Percentage of Millennials Subscribing to OTT Video Services
Source: Centris Marketing Science Notes: Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year. About...
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Brands Using Twitter Primarily to Boost Awareness; Sales an Afterthought
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness, according to the full results of a survey from Social Media Marketing University (SMMU), the...
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Population Shift: Non-Hispanic Whites to Drop Below 60% of the Population by...
The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019, according to a recent...
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Friends’ Social Media Posts Influence Purchase Decisions
Source: IBM Institute for Business Value Notes: Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices. About the Data: Based on a survey of 30,554...
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Website Satisfaction, by Industry
Source: American Customer Satisfaction Index Notes: Social media fares worst, while financial institutions are among the top-rated. About the Data: Based on more than 25,000 interviews encompassing...
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Who’s Engaging in Social TV?
Roughly 1 in 6 TV primetime TV viewing occasions involve simultaneous social media use, and about half of that activity is related to TV content, according to [pdf] the results of a Council for...
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Millennials and Brand Loyalty: A Complicated Affair
A lot of marketers’ time and energy is spent on Millennials, much of that under the assumption that it’s important to capture the attention and loyalty of this demographic while they’re young and...
View ArticleAdweek Illustrates Publishing’s Demise | SAP Cedes Marketing Automation...
Native: You know it’s gotten bad for publishers when Adweek puts out an article, that’s actually a paid placement, the gist of which is a how-to for marketers to build content teams so that they don’t...
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Twitter Service: Response Rates and Times for Top Brands With Dedicated Handles
Source: Simply Measured [download page] Notes: Just 32 of the Interbrand 100 companies have a dedicated customer service handle on Twitter, representing only a small uptick from last year. Total...
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Top 10 Desktop Web Properties in February: Google Back on Top
Source: comScore Notes: Yahoo cedes the top spot it took from Google back in July last year. Tumblr continues to be counted as a separate entity, though. In other news, taxes and several retail...
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US Ad Spending in 2013: Trends by Medium, Advertiser Size
After growing by 3% in 2012, US advertising outlays inched up by 0.9% year-over-year in 2013 to reach $140.2 billion, according to the latest figures from Kantar Media. That registers as the 4th...
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How B2B Buyers are Interacting With Vendor Content Online
B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners...
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Global Box Office Revenues, 2009-2013
Source: Motion Picture Association of America [pdf] Notes: Total sales in the US and Canada grew by 1% year-over-year in 2013, while international sales saw stronger growth of 5%. Admissions per...
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Growth in US Average Time Spent in Apps, by Category
Source: Flurry Notes: Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study...
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Marketers’ Views of What Qualifies as Real-Time Marketing
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities. But what constitutes real-time marketing? A recent study...
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1 in 2 US Marketers “Trust Their Gut” for Marketing Budget Decisions
Marketers are keenly aware of the power and growing influence of data, with three-quarters of respondents to a new Adobe survey [pdf] agreeing that capturing and applying data to inform and drive...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 21-23, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Drivers of Marketing’s Changing Role
Source: Adobe[pdf] Notes: Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3...
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Estimated Age Distribution of US Instagram Users, 2012-2016
Source: eMarketer Notes: Instagram recently announced that it had passed 200 million active users, with one-quarter of those joining in the past 6 months. According to eMarketer’s forecast, the number...
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