Streaming and Cord-Cutting: Is There A Link?

Conventional wisdom would have it that consumers who stream video are more likely to cancel their pay-TV services. But a couple of new reports offer mixed signals about the link between streaming and cord-cutting. On the one hand, data from Centris Marketing Science suggests that pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream. On the other hand, a report from Experian Marketing Services [download page] finds that households with Netflix or Hulu accounts are more likely than average to have cut the cord. (more…)