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Majority of Local Searches on a Mobile Phone End With an In-Store Purchase
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store, according to the 2014 Local Search Study from Neustar Localeze and 15miles,...
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Who’s Still Watching Live TV? (Most People.)
A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV programming the old-fashioned...
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Easter Celebrants to Rein in Spending This Year
Source: NRF Notes: The average Easter celebrant is expected to spend on items ranging from candy to clothes for this year’s Easter holiday, down slightly from $145.13 last year. Total spending is...
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B2B Media Industry Revenues, 2008-2013
Source: Association of Business Information and Media Companies (ABM) Notes: Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total...
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Search Advertising Trends in Q1
An array of research has been released recently looking at paid search trends during the first quarter of the year, from the likes of IgnitionOne, RKG [download page], The Search Agency [download...
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Digital Display Ad Benchmarks, by Region, in 2013
Sizmek (formerly DG MediaMind) has released its latest report [download page] benchmarking performance metrics for several online ad types and formats across the world. The study finds that in North...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar. 24-30, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 24-30, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Online Video Ad Views More Than Double Y-O-Y in March
Source: comScore Notes: Online video ad views (desktops and notebooks only) grew to 28.7 billion in March, more than double the year-earlier period (13.2 billion). The percentage of the online...
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Baby Boomers Report Making Three-Quarters of Local Purchases In-Store
Source: BIA/Kelsey Notes: Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be, says BIA/Kelsey, pointing out that almost half of the Baby Boomers and Seniors...
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Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1, according to a report [download page] from Nanigans. That figure should perhaps have been...
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US Newspaper Revenue Trends in 2013
US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion, reports the Newspaper Association of America (NAA), as growth in new revenue streams failed to make up...
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Facebook Q1 Mobile Ad Spend and KPIs, by Unit Type
Source: Nanigans [download page] Notes: Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1. Page post ads represented 3% of impressions, but...
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Digital Estimated to Capture Almost Half of US Adults’ Daily Media Time
Source: eMarketer Notes: The eMarketer estimate sees digital media occupying 47.1% of US adults’ daily media time this year, on par with the combination of TV (36.5%) and radio (10.9%). TV remains the...
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Streaming and Cord-Cutting: Is There A Link?
Conventional wisdom would have it that consumers who stream video are more likely to cancel their pay-TV services. But a couple of new reports offer mixed signals about the link between streaming and...
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Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing
Over the past couple of years there has been a growing body of research demonstrating a shift in marketing spending from traditional to digital media (examples here and here). But new signs are...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 18-20, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Small Businesses Look to Optimize Marketing Spend
Source: Constant Contact Notes: Small businesses and non-profits participating in the survey are clearly most interested (of the options listed) in optimizing the efficiency of their campaigns: their...
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Facebook Users Seen Most Engaged With Brand Posts on Fridays
Source: Adobe [pdf] Notes: According to Adobe’s analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well...
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Growing Number of App Users Deemed “Mobile Addicts”
On average, mobile application users around the world launch apps 10 times per day, says Flurry, based on data culled from 500,000 apps across more than 1.3 billion devices as of March 2014. But, a...
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