3 in 10 Retailers Unable to Identify Customers at the POS

31% of North American retailers remain unable to identify their customers at the point of sale (POS), according to [download page] a survey released in January 2012 by Boston Retail Partners (BRP), which also found that no retailers identify customers by mobile device. The most common customer contact information available at the POS includes telephone numbers (38%), customer/identification number (34%), email address (34%), name and address (31%), and member/club number (28%).
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