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Agencies Say Spot TV Top Ad Medium of Choice in Q4 ’11
The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by...
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’11 CPG Coupon Redemption, Savings Up Y-O-Y
US consumers redeemed 3.5 billion CPG coupons in 2011, representing a 6.1% increase from 3.3 billion in 2010 and a 9% rise from 3.2 billion in 2009, according to a study released in January 2012 by...
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Retailers Eye Opportunities in Online Merchandising and Rich Media
The most valuable e-commerce opportunities identified by retailers with comparable store/channel sales growth of over 4% (“winners”) are improving online merchandising and assortment (65%), providing...
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CPG Brand Website Visitors Buy More In-Store
Visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand website, and complete 41% more transactions, according to [download page] a comScore, Accenture, and...
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2 in 3 Consumers Switch Providers Due to Poor Customer Service
66% of global consumers reported switching providers in at least one industry in 2011 due to poor customer service, representing a rise of 3% from 64% in 2010 and 12% from 59% in 2009, according to...
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Most Consumers Use CPG Coupons Regularly
80.6% of consumers reported using coupons sometimes (33.2%), very often (34%), or always (13.4%) in 2011, with a further 14% saying they used them, but rarely, according to a study released in January...
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Majority of Super Bowl Viewers Say TV Ads are Entertainment
73% of Super Bowl viewers say they look at Super Bowl TV commercials as entertainment, by far the leading opinion cited by respondents to an NRF survey conducted by BIGinsight, released in January...
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1 in 4 Mobile Owners Comparison Shopped In-Store Over Holidays
25% of adult cell phone owners used their devices to look up the price of a product online while they were in a store during this past holiday season, according to [pdf] a report released in January...
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3 in 10 Retailers Unable to Identify Customers at the POS
31% of North American retailers remain unable to identify their customers at the point of sale (POS), according to [download page] a survey released in January 2012 by Boston Retail Partners (BRP),...
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Women More Cautious Sharing Personal Info on Social Media Sites
Women are significantly more cautious than men when it comes to sharing a variety of personal information on social media sites, according to a uSamp survey released in January 2012. Women are 33% more...
View ArticleTop 10 Video, Multimedia Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 10-12, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Apple Has Best Corporate Reputation, ABC Top Media Brand
Apple has the best corporate reputation in America among its most visible companies, according to [pdf] the latest Harris Poll Reputation Quotient (RQ) study, released in February 2012. Measuring 6...
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Large Brands Invested More in Display Advertising in 2011
Large brand advertisers continued to grow their investment in digital advertising in 2011, with an increasing number delivering at least 1 billion display ads per quarter throughout the year, according...
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Holiday Smartphone Shoppers Favored Store For Purchases
Smartphone owners who used their device to holiday shop in 2011 were more likely to make a purchase in a store than online, according to a Google survey conducted in January 2012 and released in...
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Online Data Seen Key to Optimizing Offline Experience
90% of global company marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years, according to...
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Non-Desktop Online Video Plays Surge in Q4 2011
Video plays on tablets, mobile devices, and connected TVs and game consoles (CTV & GC) almost doubled in Q4 2011, leading to a more than doubling of the share of video plays represented by these...
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