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Online Merchants Recognize Value of Keyword Search
Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a...
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4 in 10 Cos. Say ROI of Customer Experience Efforts Unproven
4 in 10 companies say their customer experience initiatives have an unproven level of ROI, per results [download page] from a Satmetrix survey released in April 2012. A further 27% say they don’t know...
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In-Store Messaging Drives 2 in 3 Impulse Buys
Most consumers just can’t help themselves when it comes to off-list shopping, and in-store messaging is the key influencer in their impulse purchases, finds The Integer Group and M/A/R/C Research in...
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Companies Pursue Growing Hispanic Market With Ad Dollars
US advertiser spending in almost all traditional mediums targeted at Hispanic audiences (Spanish advertising mediums) grew between 2010 and 2011, reflecting the potential of this young and growing...
View ArticleTop 10 Brand Movers, March 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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March Madness a Mobile Moment
The NCAA basketball tournament experience was a mobile one this year for many consumers, finds Millennial Media [download page] in its latest Scorecard for Mobile Advertising Reach and Targeting...
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E-Retailers Eye Targeted Email Programs For Improved Performance
Online retailers are looking at an array of possibilities for improving their website performance, but the initiative that stands out to most is more targeted email programs, cited by 81% of...
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Hispanics Display Brand Loyalty in Key CPG Categories
Hispanics are as likely as the general market to buy name brands and private labels in all CPG categories, but their brand loyalty overindexes in 3 categories with significant consumption, finds...
View ArticleTop 10 TV Engagement, Week of Apr. 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr. 2-8, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketers’ Budget Optimism Continues to Grow
Sentiment regarding budgets continues to steadily improving among global marketers, finds Warc in its April 2012 Global Marketing Index (GMI). The budget component score of the index moved to 53.7 in...
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TV Dramas Leading Genre for Prime Time Viewing, Ad Dollars
Of the $72 billion spent on TV advertising in the US in 2011, almost one-fifth ($14 billion) was spent on 5 traditional prime time genres – drama, news, reality, sitcom, and sports – says Nielsen [pdf]...
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Online Video Campaigns Increasingly Look to Brand Engagement
Online video ad campaigns have a variety of objectives, but chief among them is brand engagement, find Digiday and Adap.tv in an April 2012 report [download page]. Surveying more than 600 agencies,...
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1 in 2 Smartphone Owners Access Travel Content
Smartphone owners are using their devices for a range of activities from reading email to performing in-store research, so it may not be a surprise that a majority are now accessing travel-related...
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More Moms Going Mobile for Shopping
Mobile devices are playing an increasingly important part in the American mother’s purchase process, says BabyCenter in an April 2012 study conducted in partnership with Nielsen. Comparing results from...
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Gas Prices Affecting Consumer Purchase Decisions
Gas prices are causing consumers of all ages to re-evaluate their spending decisions, finds BIGinsight in an April 2012 report. When it comes to groceries, almost half of American adults say they are...
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Video Ad Impressions Hit Record High in March
Americans viewed almost 8.4 billion video ads in March 2012, representing a new peak, up 11.7% from roughly 7.5 billion in February, and a dramatic increase of 50.6% from 5.6 billion in January,...
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US Mobile Media Revenue Growth to Outpace 17% Global Average
Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising...
View ArticleTop 10 Brands Advertised on Network TV, Week of Apr. 16-22, 2012
Source: Media Monitors
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